TikTok's Super App Push

TikTok’s Super App Ambitions: What It Means for Commerce, Fintech, and the Battle for Your Attention

Published: May 31, 2026 | Reading time: ~9 minutes TikTok started as a place to watch teenagers lip-sync. It’s now selling you luxury goods, booking your hotel room, and quietly applying for a banking license. That’s a pretty aggressive pivot for an app that was nearly banned in the US less than two years ago. […]

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